Becker's Healthcare June 8, 2022
The American Academy of Physician Assistants has officially changed its name to the American Academy of Physician Associates as part of a larger rebranding effort for the profession, but the association is not advising PAs to use the new term in a professional capacity yet.
Last May, the AAPA voted to adopt “physician associate” as the official title for the PA profession. The change came about three years after the academy hired a healthcare marketing research and branding firm to determine the best title and marketing strategy for the profession.
News of the rebranding was met with opposition from several medical groups, including the American Medical Association and American Osteopathic Association. The groups argued that the new term would...
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