Forbes February 10, 2025
OpenAI, the giant behind ChatGPT, just dropped a $14-million Super Bowl ad extolling the virtues of AI tech and positioning it as one of the greatest inventions in human history. But—shockingly—none of the content that appears in the 60-second spot was actually made by AI.
In OpenAI’s defense, the company did rely on its text-to-video AI model Sora in the concepting stage for the ad, but the final animation itself was entirely crafted by humans.
“This is a celebration of human creativity and an extension of human creativity,” OpenAI Chief Marketing Officer Kate Rouch told The Verge.
The ad, which features a slick aesthetic that I can only define as digital minimalism, traces some of the biggest moments in human...
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