Home Health Care News October 12, 2021
With enrollment up and more plans launching each year, Medicare Advantage (MA) organizations have had to figure out how to differentiate themselves in an increasingly competitive field.
For many, MA differentiation has meant embracing in-home care and actually acquiring, or investing in, provider partners. The latest example of this trend took place Tuesday, with Minneapolis, Minnesota-based Lifespark announcing a new strategic investment from UCare.
“We viewed Lifespark — and their holistic model and supporting technology platform — as a vital next step to drive care to better meet the needs of seniors,” Mark Traynor, president and CEO of UCare, told Home Health Care News. “Lifespark is truly an innovator, and UCare believes we are on the leading edge of serving...
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