HIT Consultant September 16, 2019
For years, the healthcare industry has been abuzz with the concept of “consumerism” and the potential implications to insurance companies, providers and patients. Stakeholders from across the industry have opined on what it means create a healthcare system more focused on consumers, often with little impact to actual consumer experience or outcomes.
One spot of genuinely consumer-centric innovation and execution is in the Medicare Advantage (MA) space, where select health plans can offer members greater flexibility, inventive care models, an increased emphasis on economic value and unique benefits options—often while still being more affordable than traditional fee-for-service coverage.
The ability to focus on putting the consumer at the center of innovation is, in part, driven by MA’s economic model and...
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