Becker's Healthcare July 17, 2023
Health systems that have signed up for Threads, the new Twitter competitor from Instagram, told Becker’s they were excited to have a new way to reach consumers and are pleased with the early results.
Amanda Todorovich, executive director of digital marketing at Cleveland Clinic, said it wasn’t a question of if the health system would create an account on the new social media platform — “it was simply a matter of when.”
“It was important for us to join Threads in an authentic way,” she said. “Our intent? It’s always constant. We want to provide value by adding useful, helpful and relevant health information to any conversation.”
She said the platform has a “different kind of energy” than other social...
Today's Sponsors
Today's Sponsor