Behavioral Health Business July 12, 2024
Morgan Gonzales

Understaffing has undermined the behavioral health industry for years.

Only slightly more than a quarter of the nation’s need for mental health services is being met, according to KFF. Mental health coaching has emerged as a crucial way for the industry to provide care for lower-acuity patients who need a helping hand meeting goals, rather than a diagnosis and symptom management.

Many coaches hold high-level degrees and may be qualified to work towards a therapist license, but opt to coach instead because of the flexibility, benefits and rewarding nature of working with clients to set and achieve goals.

Still, behavioral health coaches make less than therapists at digital health companies on average. According to a report by Therapists in...

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