Becker's Healthcare December 9, 2024
Epic Systems CEO Judy Faulkner grew her company without a large marketing department or advertising strategy. But in a recent EpicShare post, she outlined the marketing advice from a standup comedian that made her eat her own words.
Back in 1998, Ms. Faulkner worked with an improv comedian she referred to as “Barry” to develop the company’s marketing strategy for the HIMSS conference. When Barry suggested purchasing the “belly band” wrapper around giveaway papers and announcements that would appear outside each attendee’s hotel room door, Ms. Faulkner said, “Junk mail around junk mail?”
Barry persisted, and she said if the strategy worked, “I’ll eat my own words.”
The “belly band” touted Epic’s recent No. 1 rating from KLAS. Ms. Faulkner...
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