Why is it still so hard to succeed in women’s health?

Women dominate healthcare. 80% of all healthcare workers are women. Women make 80% of all healthcare spending decisions. BCG projects backing female entrepreneurs would add $5 trillion to the global economy. So what’s the problem?

After a decade-plus working with and investing in women’s health founders (and authoring two books on the topic), I’ve seen firsthand that despite huge market opportunities and acute need, building and funding companies in women’s health is still more challenging than it should be.

Before diving into why, let’s acknowledge that masochistic tendencies are required when founding a healthcare company, regardless of the focus. It is a complex industry and requires more...

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