Home Health Care News June 14, 2021
Joyce Famakinwa

Home care companies looking to lean into Medicare Advantage (MA) opportunities in their markets will have to plan prudently. That planning must be pretty comprehensive, too, as there’s no silver bullet to winning MA business.

That’s according to ATI Advisory founder and CEO Anne Tumlinson, who spoke at the Home Health Care News Medicare Advantage for Home Care Virtual Summit last week. ATI Advisory is a Washington, D.C.-based research and consulting services firm.

“Reach out, form relationships, connect with network aggregators, … and then just tighten up operations internally,” Tumlinson said at the event.

More than 26 million individuals are now enrolled in MA, meaning the program has almost half of all Medicare beneficiaries. Current and projected growth has made...

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