Becker's Healthcare March 28, 2023
Naomi Diaz

Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported March 27.

Six things to know about pixel tracking and healthcare data protection:

  1. These pixel technologies can send social media companies such as SnapChat, Facebook and Pinterest patients’ data when people schedule appointments, which could include IP addresses, physicians’ names and search terms used to find the physician. The patient data is sent to these companies in exchange for analytics about the ads that the health system places on the social media platforms.
  2. These pixel technologies were installed on...

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Topics: Health System / Hospital, Healthcare System, Patient / Consumer, Privacy / Security, Provider
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