Becker's Healthcare June 27, 2024
Health system marketing chiefs have been increasingly adding “experience” to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.
Marketing leaders from some of the biggest health systems in the country told Becker’s they’ve been taking on patient experience duties or incorporating “consumer” or “customer” into their monikers as the executives aim to follow patients through their entire care journeys.
“We at Advocate Health have Disney guests, Delta passengers and Amazon shoppers who all engage with us — and increasingly the expectations coming from other fields of your life are coming into healthcare,” said Kevan Mabbutt, chief marketing, communications and consumer experience officer of Charlotte, N.C.-based Advocate Health. “We’ve got to continue to...
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