MedCity News June 28, 2021
Elise Reuter

Google recently reshuffled its health division, moving a significant number of employees over to its Fitbit and Search businesses. Analysts said it’s no surprise Google would focus its consumer health efforts on Fitbit, given Fitbit’s broad reach and the competition to add more meaningful health features to these devices.

When it comes to consumer health, Apple has kept a step ahead of Google, between winning FDA clearance for an atrial fibrillation feature for Apple Watch, to adding a feature for people to manage their health records. But after its $2.1 billion acquisition of Fitbit, Google seems to be making the wearables company the focus of its consumer health efforts.

Recently, the company shuffled its health business, moving roughly 130...

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