Harvard Business Review November 1, 2023
All organizations need to hire and train people to think this way.
Do you have good AI? That’s “aesthetic intelligence” — not artificial intelligence.
Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to stand out among competitors. They need to understand how their products or services can “elicit true delight.”
“When you look at the research, the vast majority of reasons that anyone will buy one product over another is based on how that product...
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