Becker's Healthcare February 19, 2024
Kelly Gooch

CEOs have a lot on their minds as they face challenges within their respective organizations and industries, and one initiative they should make time for is publishing a book.

That is the argument made by Mark Murphy, a New York Times bestselling author and founder of, in an article published in Forbes last month.

Mr. Murphy said each CEO across industries needs to publish “a 100-150 page book that explains how your company uniquely solves a deep pain in the market.”

“For example, if you’re the CEO of an architecture firm, your book could discuss the evolution of workspace design with the rise of remote workforces, including how traditional office spaces are being repurposed to attract workers back to...

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