Computerworld February 17, 2025
Meta’s audio-first smart glasses are quietly succeeding where AR headsets failed — by keeping it simple.
Meta’s Ray-Ban smart glasses have quietly achieved a milestone that its enterprise-focused competitors could only dream of — selling over two million pairs since their debut in October 2023.
EssilorLuxottica, the eyewear giant that manufactures glasses for Meta, has recently announced that two million pairs of Meta Ray-Bans have been sold since their October 2023 launch. The company also aims to produce 10 million Meta glasses annually by the end of 2026.
In contrast, Microsoft’s HoloLens and Apple’s Vision Pro have struggled to gain traction despite their advanced mixed-reality capabilities.
The answer may lie not just in features or branding but in the fundamental...
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