VentureBeat September 15, 2024
The last decade has seen the divide between tech and commercial teams thin almost to the point of nonexistence. And I, for one, am in favor of it. Not every tech team works in a tech company, and blurring the lines between the commercial and technological means that we can build and ship product safe in the knowledge that it will be well received, widely adopted (not always a given), and contribute meaningfully to the bottom line. Name a better way to motivate a high-performance tech team, and I’ll listen.
It’s a change that was accelerated — if not caused by — data tech. We’ve spent decades working through big data, business intelligence, and AI hype cycles. Each introduced...
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