Forbes September 9, 2024
Serge Lucio is the VP and GM of Agile Operations Division, Broadcom Inc.
Consensus action toward shared goals requires trust.
In the world economy, for example, high-trust societies enjoy competitive advantages over those that must coordinate activities through coercion or regulation. Corporations, too, are more competitive when internal trust is high. A full 91% of CEOs recently surveyed by PwC acknowledge that trust is pivotal in achieving success.
But lacking bonds of kinship, culture or nationality, corporations must often build trust from scratch. Where to start?
A common purpose, clearly and consistently articulated by effective leaders, is essential. But employees and teams also need a way to connect that purpose—”Why are we here?”—with their day-to-day contributions toward it—”What should I...
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