MedCity News August 28, 2025
Matthew Briggs and Ariel Novak

Cybersecurity is no longer a function managed in the IT department’s back office. It’s a front-line brand issue, with real implications for patient satisfaction and loyalty. That means providers need to rethink how they talk about security. It’s no longer enough to be secure; you must communicate security clearly.

As digital transformation rewrites healthcare delivery, patients are no longer judging providers solely on bedside manner or even clinical outcomes. Increasingly, they’re asking, “Can I trust you with my data?”

It’s not a question to be ignored. In 2024, we saw several high-profile breaches, including the ransomware attacks on Change Healthcare and Ascension Health. The impacts of these incidents weren’t confined to the IT department. They delayed care, disrupted claims processing...

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Topics: Cybersecurity, Patient / Consumer, Provider, Technology
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