Becker's Healthcare July 15, 2020
Most tech platforms fail because they never establish a large enough base of engaged users, which is likely what will happen to COVID-19 contact tracing apps unless they are redesigned and scaled, according to a July 15 Harvard Business Review report.
For the op-ed, a group of IT experts from Harvard, University of Pavia and University of Oxford explained some of the main reasons why contact tracing apps fail and ideas on how to increase user engagement.
Five things to know:
1. To be effective, apps need to be “nearly ubiquitous,” because their value to users depends on how many other people have downloaded the app and are using it regularly. Further, if only a small portion of people...
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