Home Health Care News January 10, 2025
Last year, Comfort Keepers set its sights on becoming a 100% franchise company. This meant re-franchising all of Comfort Keepers’ 69 company-owned locations.
Ramzi Abdine, chief operating officer of Comfort Keepers, once described the process of re-franchising Comfort Keepers’ company-owned locations as a “herculean effort.”
Checking in at the top of the year, Comfort Keepers CEO Natalie Black said she believes that the company is well on its way to reaching its end goal. Ultimately, the company wants to shift the attention and resources back to its franchise owners.
Home Health Care News recently caught up with Black who discussed the latest update on Comfort Keepers re-franchsing initiative, why the labor market is still a major pain point and some...
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