Forbes March 16, 2025
Sherzod Odilov

Does chasing the next big trend feel like a gamble that rarely pays off? Maybe it’s time to stop chasing hype and start solving real problems. Innovation failure happens when leaders prioritize flashiness over substance. Businesses often pour billions into trendy experiments that lie outside their customers’ desires or operational pain points. When CEOs gamble on unproven technologies instead of tackling issues head-on, the results are often underwhelming.

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