Why building your social media following is critical to your practice’s success

KevinMD July 7, 2023
Sheila Nazarian, MD

Scrolling through social media, you might come to believe that it’s only for models, foodies, and cute dogs. While these types of accounts are certainly popular, the truth of the matter is that social media is a powerful tool you can use to propel your practice forward. With it, you can create meaningful content that changes lives, gain a loyal band of followers, and, ultimately, bring an incredible amount of attention to your practice. As someone with over 1.7 million followers, having a large social media presence has done wonders for my practice and my personal brand.

However, if you don’t have experience with social media, it can seem daunting. Where do you start? What kind of content should you...

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