Computerworld February 28, 2022
Jonny Evans

But Apple could go so much further with Apple Watch to build a platform for future health services.

Apple could quite easily consolidate its iPhone user base, further its mission in augmented human health, and create a rock-solid platform-cum-fortress from which to extend future services. All it’s got to do is sell the Apple Watch as the razor to its iPhone.

Pile them high, sell ‘em cheap

Apple’s most personal device, the watch, remains the best-in-class expression of human/machine augmentation. It’s also the Apple product most suited to be sold at a loss, because everyone who wants one also needs an iPhone.

And while selling products at less than cost price isn’t really (ever) The Apple Way, the company has...

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