Forbes August 27, 2024
By now, most people know about Apple’s vision for a Mixed Reality headset.
Apple’s vision is in the Vision Pro, a $3500 headset that has helped Apple define the market for VR-XR and AR. It is by far the best headset currently available, although its price has kept it out of reach of the mass market. It is the most powerful example of delivering on the promise of a mixed reality in a spatial computing future.
At the same time, Tim Cook, Apple’s CEO has gone on record multiple times talking about augmented reality being perhaps the most interesting area to them in the long term. AR glasses would look like normal glasses but be able to display information directly...