Why An Integrated Healthcare CRM Is Critical to Patient Engagement

HIT Consultant June 4, 2019
Sawad Thotathil, MD MCE MHM and AVP, Persistent Systems

Customer Relationship Management (CRM) is the well-known backbone of commercial sales forces across the globe. But what many don’t realize is that CRM has a utility that extends far beyond relationship-building in a traditional business setting. CRM systems are now engaging more than customers. They’re engaging patients in a healthcare setting far more complex than any retail or B2B enterprise.

CRM applications are used to engage patients by providing them with a superior experience from their healthcare interactions. Everything from personalized care to reduced administrative errors and patient wait times is possible when support staff use healthcare-specific CRMs to tackle bottlenecks such as missed patient appointments and inconsistent patient information.

According to the CHIME Most Wired Trends Report, patient engagement...

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