HIT Consultant June 4, 2019
Customer Relationship Management (CRM) is the well-known backbone of commercial sales forces across the globe. But what many don’t realize is that CRM has a utility that extends far beyond relationship-building in a traditional business setting. CRM systems are now engaging more than customers. They’re engaging patients in a healthcare setting far more complex than any retail or B2B enterprise.
CRM applications are used to engage patients by providing them with a superior experience from their healthcare interactions. Everything from personalized care to reduced administrative errors and patient wait times is possible when support staff use healthcare-specific CRMs to tackle bottlenecks such as missed patient appointments and inconsistent patient information.
According to the CHIME Most Wired Trends Report, patient engagement...
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