Fierce Healthcare January 26, 2023
The RxPass program also provides Amazon with a treasure trove of health data on their Prime members, which is significant given the company’s recent deal to buy One Medical for $3.9 billion. (Amazon)
Amazon this week unveiled a new $5 monthly subscription plan for U.S. Prime members that covers a range of generic drugs and includes delivery to consumers’ doorsteps.
While the offering is not breaking new ground or particularly disruptive to the pharmacy market in the near term, industry experts say the move is worth watching for how it lays the groundwork for the e-commerce giant’s long-term healthcare and pharmacy strategy.
Paying a discounted cash rate for generic drugs is not a novel approach. Walmart has...