Forbes June 17, 2022
Ness may represent a legendary monster in Scotland, but it’s also waking a slumbering need in healthcare, and it’s a need retailers might want to set their alarms to.
Ness, a financial-tech company, has developed an app that issues reward points to users for healthy lifestyle choices, from working out to getting a wellness checkup. But it also aims to reduce healthcare costs to individuals. Ness ultimately plans to launch its own credit card that rewards users for healthy lifestyle choices, and add medical benefits and health insurance.
And it’s getting attention: So far, participating brands include Thrive Market, the fast-casual salad chain Sweetgreen and the gym Barry’s Bootcamp.
Workarounds to traditional health insurance are expanding – think GoodRx reduced-price...
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