Harvard Business Review October 8, 2024
A conversation with the Eccles School of Business’ Jay Barney about where you can find long-term value from the latest tools.
Many companies are investing heavily in artificial intelligence right now, hoping to improve both efficiency and innovation. But, as with any technology that sees widespread adoption, AI itself won’t be enough to build a long-term advantage over competitors, says Jay Barney, professor at the University of Utah’s...
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