McKinsey July 24, 2024
By moving from information to action—think virtual coworkers able to complete complex workflows—the technology promises a new wave of productivity and innovation.
Over the past couple of years, the world has marveled at the capabilities and possibilities unleashed by generative AI (gen AI). Foundation models such as large language models (LLMs) can perform impressive feats, extracting insights and generating content across numerous mediums, such as text, audio, images, and video. But the next stage of gen AI is likely to be more transformative.
We are beginning an evolution from knowledge-based, gen-AI-powered tools—say, chatbots that answer questions and generate content—to gen-AI-enabled “agents” that use foundation models to execute complex, multistep workflows across a digital world. In short, the technology is moving...