Forbes April 2, 2025
Tony Bradley

For businesses today, decisions often need to be made in seconds—but the consequences can last for years. Picture a major retailer’s e-commerce site buckling under Black Friday traffic or a cybersecurity team racing to contain an active breach. In both cases, success—or failure—hinges both on having the right data available to make good decisions, but also on how quickly and confidently the right decisions can be made with it.

Businesses are swimming in data. Logs, metrics, events, telemetry—it’s everywhere. But as any security or IT leader will tell you, more data doesn’t automatically mean better decisions. In fact, too much noise often leads to paralysis. That’s why the organizations that thrive are those who’ve cracked the code on transforming raw...

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