Fortune November 8, 2023
Nearly a decade ago, business software giant Intuit kicked off its journey in artificial investments.
It began with so-called “traditional AI,” including natural language processing, machine learning, and building recommendation systems. Intuit also invested in generative AI well before the big splash of ChatGPT’s launch caught the world’s attention a year ago.
But six years ago, Intuit—which serves 100 million customers through platforms including TurboTax and QuickBooks—hired Ashok Srivastava as chief data officer and empowered him to create a single capacity that spans the entire company for AI, data, and analytics.
“Ultimately, I make the decisions, but I do it in a collaborative way with our chief technology officer, our chief executive officer, and with my team,” says Srivastava....
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