Knowledge@Wharton July 15, 2024
Angie Basiouny

Reddit’s new partnership with OpenAI is likely to be a boon for both companies, says Wharton marketing professor Pinar Yildirim.

ChatGPT maker OpenAI has been signing exclusive partnerships with big companies at a dizzying pace, with more than 30 deals since 2021. The list includes Google, Microsoft, Salesforce, and media operations such as the Associated Press. But it’s the partnership announced in May with Reddit that grabbed the attention of Wharton marketing professor Pinar Yildirim, who studies social media and its influence on society.

She said the partnership, which allows OpenAI to train ChatGPT on content created by Redditors, is likely to be a boon for both companies. OpenAI gets the human conversation it needs to make its artificial intelligence...

Today's Sponsors

Venturous
Got healthcare questions? Just ask Transcarent

Today's Sponsor

Venturous

 
Topics: AI (Artificial Intelligence), Partnerships, Technology, Trends
When AI Learns To Lie
Diving into Health IT Policy, Medicare Advantage, and AI in Healthcare
Is AI The Secret Weapon To Help Stop Cyber Attacks?
Inching towards AGI: How reasoning and deep research are expanding AI from statistical prediction to structured problem-solving
How the U.S. is losing ground to China in nuclear fusion, as AI power needs surge

Share This Article