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Who Benefits in the Deal Between Reddit and OpenAI?
Knowledge@Wharton July 15, 2024
Reddit’s new partnership with OpenAI is likely to be a boon for both companies, says Wharton marketing professor Pinar Yildirim.
ChatGPT maker OpenAI has been signing exclusive partnerships with big companies at a dizzying pace, with more than 30 deals since 2021. The list includes Google, Microsoft, Salesforce, and media operations such as the Associated Press. But it’s the partnership announced in May with Reddit that grabbed the attention of Wharton marketing professor Pinar Yildirim, who studies social media and its influence on society.
She said the partnership, which allows OpenAI to train ChatGPT on content created by Redditors, is likely to be a boon for both companies. OpenAI gets the human conversation it needs to make its artificial intelligence...
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