Becker's Healthcare August 14, 2025
Medicare Advantage enrollment in rural America has quadrupled since 2010, reaching 40% of eligible beneficiaries in 2023, but still far below the 53% penetration in metropolitan areas.
Rural beneficiaries now have an average of 27 MA plans to choose from, triple the options available in 2018, and 69% pay no premium beyond Part B, up from just 21% in 2015.
The rapid growth in rural plan choice and zero-premium options is creating new momentum for Medicare Advantage plans operating in rural markets, according to Tommy Ibrahim, MD, president and CEO of Sanford Health Plan.
Becker’s connected with Dr. Ibrahim to discuss why rural Medicare Advantage is a strategic focus, the benefits of an integrated delivery system, and how...
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