Becker's Healthcare April 3, 2025
Complacency is one thing holding back the growth of the individual coverage health reimbursement arrangement, or ICHRA, market, according to Janet Liang, president of insurance at Oscar Health.
Oscar Health has laid out plans to double its membership by 2027. Growing the ICHRA market, which allows small employers to provide funds to their employees to purchase plans on the individual market, is a key part of the strategy.
ICHRA was introduced in 2019, and estimates put enrollment between 200,000 and 500,000. Customers tend to stick with what they know, she said.
“There’s a little bit of complacency in the industry,” she said. “We’re investing in education with brokers, education with state regulators, chambers and trade associations to...
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