HealthLeaders Media January 13, 2023
Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads.
KEY TAKEAWAYS
– A Commonwealth Fund report examines the role of Medicare Advantage marketing in beneficiaries’ coverage choices.
– Agents, brokers, partners, and health plans account for one-third of all Medicare-related search records and 87% of all search engine ads.
– As complaints about Medicare private plan marketing doubled in 2021, CMS has proposed a rule to tackle misleading marketing practices.
Medicare Advantage (MA) marketing has come under scrutiny for unscrupulous tactics, but where exactly is it coming from?
According to a report from the Commonwealth Fund, non-government entities account for one-third of all Medicare-related search records and 87% of all search engine ads,...
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