Research2Guidance January 31, 2022
Where is the money in digital health? The roadmap to digital health app reimbursement in Europe
Reimbursement opportunities for digital health applications and services will improve significantly over the next few years in Europe. An EU go-to-market plan for a digital health app must factor in the four different implementation stages of standardized reimbursement processes within the European countries to avoid ineffective resource allocation or just to be too early or late in a market.
Over the last years, digital health companies were able to sell their services mainly to consumers, employers, healthcare companies incl. pharma, med tech or hospitals. The reimbursement channel used to have very long and cumbersome sales cycles. Digital health companies had and still are having...
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