Home Health Care News August 2, 2024
Three years after Honor acquired Home Instead, its goal is not to grow through franchise expansion or acquisition. Instead, it’s trying to find ways for current locations to double, triple and quadruple their current censuses.
In part, it plans to open up that opportunity through advanced technology, including artificial intelligence.
During a recent long and wide-ranging conversation with Honor CEO Seth Sternberg, we talked about how exactly the company would take these forward-facing tools, apply them to home care and successfully balloon home care owners’ businesses.
“We have no plan around opening 100 new offices or 1,000 new offices, right? The footprint is pretty good,” Sternberg told me. “The thing that we need to do is give the tools to...