Health Affairs September 15, 2024
Clifford E. Douglas, J.D., Chief Executive Officer

Like most people, I’m uncomfortable having to say these three simple words: “I was wrong.”

But six years ago, while serving as the national vice president for tobacco control at the American Cancer Society, I found myself saying just that. I had led an intensive process of analysis featuring input from dozens of scientific experts that led me to realize I was incorrect about a core principle of my commitment to reducing the death and disease related to smoking.

With new evidence at our disposal, it became clear that reduced-risk nicotine products like e-cigarettes, nicotine pouches, the smokeless tobacco product called snus, and heated tobacco devices have a place in helping adults who smoke to stop, alongside traditional medicinal therapies....

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