Health Populi September 24, 2018
Most consumers look to every industry sector to help them engage with their health.
And those companies include the insurance industry and financial services firms, we found in the 2010 Edelman Health Engagement Barometer.
John Hancock, which covers about 10 million consumers across a range of products, is changing their business model for life insurance. Here’s the press release, titled, “John Hancock Leaves Traditional Life Insurance Model Behind to Incentivize Longer, Healthier Lives.”
“We fundamentally believe life insurers should care about how long and well their customers live. With this decision, we are proud to become the only U.S. life insurance company to fully embrace behavioral-based wellness and leave the old way of doing business behind,” Marianne Harrison, John Hancock...
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