MCOL February 17, 2022
Lindsay Resnick

As its 20th anniversary quickly approaches, Medicare Advantage has surpassed 28 million members. 46% of eligible Medicare beneficiaries now choose an MA plan. The average Medicare beneficiary has access to over 40 plan options, many providing extra annual benefits valued at $2,000 compared to fee-for-service Medicare.

The top 25 Medicare Advantage insurers have almost 90% national market share. In a jam-packed marketplace dominated by mega-national plans and aggressive third-party aggregators. The battle for new members has never been tougher. And, while more than 3.5 million Americans turn 65 every year, they’re working longer, shifting retirement plans, reevaluating health and financial priorities, and unlike Medicare eligibles of yesteryear, this New-to-Medicare crowd has different motivations when it comes to their personal shopping...

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