McKinsey May 16, 2024
A closer look at the $1.8 trillion global market for consumer wellness products reveals shifting preferences in certain categories—and growing opportunities for companies and brands.
Pass the probiotics and the clinically effective products instead of the “clean and natural” ones: McKinsey’s latest research on the future of wellness provides a snapshot of how consumers worldwide, across all geographies and generations, are approaching their health and wellness and the types of interventions they are prioritizing. On this episode of The McKinsey Podcast, McKinsey partner Anna Pione joins editorial director Roberta Fusaro to discuss what’s trending, why, and where innovation is needed.
In our second segment, sometimes well-intentioned counsel misses the mark. McKinsey senior partner Gayatri Shenai shares how she failed to...
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