What will primary care look like in 2030?

Medical Economics December 5, 2024
Austin Littrell

Key Takeaways

• Nontraditional providers, including payers and APCs, are projected to capture 30% of the primary care market by 2030, with payer-owned providers growing significantly.
• Retailers like Walmart and Walgreens have exited primary care, highlighting challenges in balancing business models and the need for healthcare expertise.
• Payer-owned primary care is expected to account for 20% of the market by 2030, leveraging past investments in care delivery and network management.
• APC providers face economic and regulatory challenges, with success dependent on reducing care costs and delivering high-quality outcomes.
• Health systems must adapt to increased competition, potentially partnering with VBC enablers and focusing on specialty care to maintain relevance.

As a result of shifts in the primary care landscape, Bain...

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