Becker's Healthcare April 13, 2020
Today’s healthcare consumer has never had more options. They’ve also never been more selective. Because they’re shouldering an ever-larger share of overall costs, and because they have more tools to assess providers’ capabilities, consumers are learning that they shouldn’t have to settle for a “good enough” relationship with health systems.
That is as it should be. When empowered consumers raise their expectations, standards of care will follow — and the healthcare system will be all the better for it. This does mean, however, that individual organizations will have to work harder to distinguish themselves among their peers.
To attract and retain patients, health systems will need to closely align their capabilities with customers’ expectations. That effort begins with truly understanding...