Health Populi August 12, 2024
People living in the U.S. continue to feel a “vibe-cession” malaise, based on the American Mindset July 2024 update from Dentsu’s Consumer Navigator research.
Notwithstanding generally good news about the American macroeconomy — in terms of growth, downward ticking inflation, and expected interest rate relief come September from the Federal Reserve — one in two Americans still thinks the country is in a recession.
And this context is important for consumer’s personal spending on health care, fitness, and wellness, because, as Dentsu puts it, “consumers think in terms of personal finances.”
As the summary here asserts, affordability is top of mind as consumers cut back spending.
But those spending cutbacks do not impact all categories of household finances, shown...
Today's Sponsors
Today's Sponsor