Pharmaceutical Executive December 16, 2024
Miranda Schmalfuhs

In this Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, provides examples of how pharmaceutical companies are working to address equitable access to medicines in low- and middle-income countries.

In this Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, explores the findings of their study What Matters Most: The Trends That Will Shape Pharma Marketing In 2025. Tenuta emphasizes the importance of embracing AI as an innovation and highlights specific examples of how AI is being used to improve efficiency and effectiveness in marketing campaigns. The discussion also discusses the ethical considerations associated with AI, particularly regarding patient privacy and data security. The conversation also touches on the growing importance...

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Topics: Equity/SDOH, Healthcare System, Interview / Q&A, Pharma, Pharma / Biotech, Trends
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