Becker's Healthcare November 29, 2022
When hospitals and health systems rebrand, it’s not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.
So how have physicians adjusted to recent rebrands? It often depended on how much they were involved in designing and implementing the changes, their leaders told Becker’s.
Becker’s reached out to several chief medical officers to ask how rebrands have played out from the inside.
Oliver Mayorga, MD. Chief Medical Officer of Lawrence + Memorial Hospital (New London, Conn.) and Westerly (R.I.) Hospital: Our hospitals experienced a rebranding as part of our integration into the Yale New Haven (Conn.) Health system. For the...
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