Medical Economics October 30, 2023
Merle Myerson, M.D., Ed.D., FACC, FNLA

There is an ever-increasing array of devices with direct-to-consumer marketing, but how do they affect clinical practice?

Recent years have seen an explosion in consumer wearable devices, with many now Food and Drug Administration (FDA) cleared. These devices provide health information to the person wearing the device such as heart rate and rhythm, particularly irregular rhythms such as atrial fibrillation.

Devices are now being marketed directly to the public. For example, a $99 credit card-sized monitor advertised as being able to “record accurate EKGs (electrocardiograms).”

This technology, however, poses a challenge when it intersects with standard clinical medicine practice. Issues to consider include reliability and validity of algorithms to interpret data from the device, false-positive findings that lead to further...

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Topics: Digital Health, Patient / Consumer, Physician, Provider, Technology, Wearables
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