Medical Economics October 31, 2024
Artificial intelligence and personalized incentive structures are coming together to take pressure for treatment plan adherence off doctors’ shoulders.
One of the toughest challenges doctors face today has nothing to do with medicine. Rather, it has to do with motivation — specifically, encouraging patients with multiple chronic illnesses to stay on track with their treatment plans.
Fortunately, advances in artificial intelligence (AI) and behavioral science are driving new patient motivation solutions that can take much of this pressure off of doctors’ shoulders — but doctors’ daily routines and workflows will need to evolve to make the most of them.
Doctors can’t coach “want to”
Doctors only have so much face time with each patient. They can’t afford to spend precious...