Senior Housing News March 23, 2023
Jack Silverstein

Senior living marketing and sales teams know a lot about the people who fill out contact forms, chat online, call their switchboard and stop by for tours. But how well do they know the reluctant shopper? The anonymous web browser? The older adult or caregiver who is combing the internet, clicking around websites but completely avoiding sales conversations?

Recent data reveals that tens of thousands of senior living website visitors are in that category, which Roobrik, a firm that helps operators grow occupancy, has dubbed the “hidden audience.” Too often these people fall through senior living’s sales cracks, with sales teams missing an opportunity to identify and capture this new and often younger market.

Data from over 150,000 Roobrik’s Insight...

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