MedPage Today November 26, 2024
Heather Lanthorn, ScD, MPH, Kenneth H. Rabin, PhD, MA, and Scott C. Ratzan, MD, MPA, MA

— We all want a healthier America. Let’s talk about how to get there.

Many of the nominated advisers to the incoming Trump administration challenge the American public health status quo, our health outcomes, and what influences them. Some of these things need challenging, like the practices and influence of pharmaceutical and chemical companies, ultra-processed food manufacturers, and the oil industry. Other proposals warrant clearer explanations: Why would we want to get rid of a vaccine that helped tame measles outbreaks, or eliminate the water fluoridation that significantly reduced dental cavities?

As veteran health communications researchers and communicators, we believe we must pay attention to the Make America Healthy Again (MAHA) advocates: their messages, messengers, and media choices. Right now,...

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